Over three hours, ten acts, and 44 songs long, the Eras Tour is one of the most successful and iconic performances to date. Ranging from country to pop to alternative rock to folk, singer-songwriter Taylor Swift is setting boundaries and breaking records.
Following her last tour, the Reputation Stadium Tour—also the highest grossing North American tour in history—Swift released four albums: “Lover,” “folklore,” “evermore,” and “Midnights.” The new records bring her discography to ten total studio albums, and spans over five genres.
The Eras Tour follows the release of “Midnights” on Oct. 21, 2022, Swift’s most recent record. With a growing fanbase due to the release of her quarantine albums in addition to “Midnights,” her fans, affectionately named Swifties, faced difficulties purchasing tickets through Ticketmaster.
The first show in Glendale, Arizona held over 69 thousand attendees, greater than the attendance of the 2023 Super Bowl, which clocked in just under 68 thousand. That’s how many people wanted to see this tour.
Expected to make over $600 million in revenue, it’s no surprise that tIn addition to breaking the record for the highest attended concert for a female artist, previously held by Madonna, Swift broke sales records at nearly every single stadium she is set to play throughout just the North American leg of the tour.
Despite being unable to attend myself, I can confidently say the energy and meticulous planning that goes into every one of Swift’s performances is astonishing. Through videos and pictures, Tiktok and Instagram, and even spoken word, it is clear to me that Swift is one of the top performers of her generation.
Say what you want about her personal life, her records, or the genres she plays. No one can refute the fact that she doesn’t just play songs. She puts on a show.
Given her many eras, hence the title of the tour, each of the ten acts throughout the three hour performance represents a different era of her career.
And each one is spectacular.
The first song of the show is “Miss Americana and the Heartbreak Prince” off of “Lover,” her ninth studio album, which is fitting given the lyrics “It’s been a long time coming.”
Each act following then stands out from the others in unique ways, raging from color pallet to outfit to the stage blocking. A portion of the center stage is composed of blocks that rise and fall during songs to form different shapes, providing an invigorating and exciting show regardless of where in the audience you sit, from front row to the very last seat.
Regardless of when or where you see Swift perform, in person or online, the visuals, vocals, and venue are all sure to blow your mind.
From the May 2023 Issue of tjTODAY